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Research papers

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023
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Citation

Moschos, King and Therkelsen (2023a, September 27). The Death of the Debrief. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-death-of-the-debrief


Videos

Trusting the Internet

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Catalogue: Client Summit 2019- Autumn Edition
Author: Yuliya Yakupova
Company: Cherkizovo Group
October 3, 2019
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Citation

Yakupova, Y. (2019a, October 03). Trusting the Internet. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trusting-the-internet


Research papers

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact
Authors: Peter Harrison, Alain Samson, Orlando Wood
Company: BrainJuicer
September 18, 2011
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Citation

Harrison, Samson and Wood (2011a, September 18). Behaving economically with the truth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behaving-economically-with-the-truth


Research papers

Keep your hands off my wallet until you get into my life

This paper is devoted to exploring the range of ethnographic techniques.In particular, it shows their capacity to penetrate the inner space ofrelationships between consumers, their mindsets and brands.The ethnographic approach is a way to gain a deep...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Cecília Russo, Jaime Troiano
November 1, 2000
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Citation

Russo and Troiano (2000a, November 01). Keep your hands off my wallet until you get into my life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/keep-your-hands-off-my-wallet-until-you-get-into-my-life